About Us

Here at She Connects, we’re about helping fashion rockstars become fashion superstars!

We’re an online marketplace, where you can find a range of fashion brands, including newly launched labels and female designers starting their fashion journey.

She Connects is a retail brand about discovery, fun, creativity and uniqueness!

It’s a platform connecting you with great fashion pieces, and the designers behind them.

We offer a mix of classic and on-trend fashion, allowing you to create a wardrobe you love!

She Connects for Brands & Designers

She Connects is more than an online store. It’s a powerful platform where designers can build and grow their brand, while inspiring and empowering others to do the same.

How did She Connects begin?

Founder Sonia Gouveia started a brand of her own, designing a range of graphic tees. It was a collection dedicated to empowering women, by helping them feel the best version of themselves.

As she embarked on this journey, she noticed other designers faced the same struggles when starting out, juggling samples, branding, social media and websites.

She was keen to help designers build better brands, by leveraging her experience in both fashion and marketing.

She Connects was born. It helps designers create and grow their brands, while empowering women to feel their best through inspired, authentic fashion.

Here at She Connects, we’re about helping fashion rockstars become fashion superstars!

We’re an online marketplace, where you can find a range of fashion brands, including newly launched labels and female designers starting their fashion journey.

She Connects is a retail brand about discovery, fun, creativity and uniqueness!

It’s a platform connecting you with great fashion pieces, and the designers behind them.

We offer a mix of classic and on-trend fashion, allowing you to create a wardrobe you love!

She Connects for Brands & Designers

She Connects is more than an online store. It’s a powerful platform where designers can build and grow their brand, while inspiring and empowering others to do the same.   

How did She Connects begin?

Founder Sonia Gouveia started a brand of her own, designing a range of graphic tees. It was a collection dedicated to empowering women, by helping them feel the best version of themselves.

As she embarked on this journey, she noticed other designers faced the same struggles when starting out, juggling samples, branding, social media and websites.

She was keen to help designers build better brands, by leveraging her experience in both fashion and marketing.

She Connects was born. It helps designers create and grow their brands, while empowering women to feel their best through inspired, authentic fashion.

How?

She Connects is a marketplace, where brands can showcase just one piece from a collection, while introducing themself, their story and purpose.

Our model allows brands to share their uniqueness with you, to promote brand awareness and affinity so they can reach more customers.

We are about supporting small businesses & small brands worldwide!

About Sonia Gouveia, She Connects’ Founder

Growing up in Sydney in the 1990’s as the only child of Spanish migrants, she learnt both the importance of hard work and education, but also gratitude for what her parents were building in Australia, and the opportunities she could strive for. 

Once graduating university & entering the workforce she wanted more than just working in the business, she wanted to learn how to drive growth, unlock opportunities & lead innovations.

This fuelled the drive she needed to switch careers early on, from finance to the creative world of marketing. Sonia has worked in senior Marketing roles in food, cosmetics and healthcare in competitive FMCG blue-chip organisations. Her time in this sector has given her the privilege of building distinct and unique brands for the past 12 years from small start-ups to iconic Australian brands. Her passion for helping customers, understanding their behaviours and creating a connection with products to help improve their lives has fuelled the creation of She Connects